2.6 Social Media Marketing

Social media marketing is an effective way to reach your target customers and get them to take action, by providing them with the most up-to-date, relevant, and interesting information. It also helps you reach out to a wider market. It can also help you to grow your business or gain more customers.

With the use of social media marketing, you can reach a new audience, and get them to click on your website, to download your app or to join your event. There are many ways you can reach your audience and get them to take an action. There are so many ways to use social media, in order to engage your customers and to get them to purchase.

Social media marketing helps you to connect with a larger market. You can have a more meaningful conversation with your audience with the help of social media marketing.

Social media marketing strategies are being adopted across the country, and a plethora of creative methods are available to consumers who are using them to grow their brand in a new and exciting way.

The concept of a viral marketing campaign has become so ubiquitous that marketers have become adept at the ability to capitalize on and exploit the power of social media.

There is no better example of how the power of viral marketing has become so commonplace than the recent case of a man who attempted to sue a California pizza chain for posting a "We'll Be Back" sign on a pizza box.

There are different kinds of social media marketing. The most popular ones include :

• Facebook ads
• Instagram ads
• Youtube ads

How do Facebook ads work ?

The Facebook ad system works by building your audience into a data set that your advertisers can tap into. Facebook's ads have been specifically designed to identify and match people who you know on Facebook with people who they may like or follow on Facebook. You can use this data to target your ads to people who have been active on Facebook in the past.

How to use Facebook ads ?

• Create a customer
  You'll find a Facebook campaign builder at the bottom of your News Feed. If you haven't already created campaign, do it now.
• Create ad audiences
  Advertisers can choose to target an audience based on certain characteristics, such as gender, age or interest.
• Select a target audience
  You have two options to target your ads. You can :
  i) Add your audience to a list.
  ii) Select an audience from a list that you've created.

How does Instagram ads work ?

Instagram Ads are the latest evolution of the way you engage with brands. They're ads that are not only displayed on your profile, but also appear throughout your feeds, across the platform.

Why does Instagram ads matter ?

Instagram's ad platform is the first ad platform to bring you more relevant and valuable ads and content.

Who makes the ads ?

Instagram has partnerships with a number of big name brands, including Bud Light, Gap, and Toyota.

Who runs Instagram ads ?

You, the brand, can buy ads through the Instagram Platform. You can also run your own ads, and pay advertisers to run them on your profile.

What are the cost of Instagram ads ?

To start, you'll  have to pay an average of $1.35 per 1000 impressions (IMs) of you ad to advertisers.

How does Youtube ads work ?

YouTube ads are a video ads format that can run in the Google Video ad network. YouTube ads have several elements. They may appear in both desktop and mobile web sites, they can appear in YouTube mobile apps, and they can appear on YouTube.com. YouTube ads are a one-time deal, but are available for a limited period of time. The ads will be active until the end of the first day after the ad run is over.

Ads run in two differen formars :

• Sponsored
• Non-sponsored

Ads from paid and non-paid partners appear on the same video and on the same page. They are separated by "purchases" in the Ad Manager. Paid and non-paid partners can be found by visiting Ad Manager and clicking on the "All Partners" link.

What is the cost per 1000 video views ?

The cost per 1,000 views for video is the same. The average cost per video view is $1.75. The cost of creating a video is estimated at $10,000. The cost of editing a video is estimated at $10,000 and the cost of distributing and marketing is estimated at $10,000. In addition, the cost of paying for the video and the cost of paying for the marketing are also estimated.